Prepares speeches and press releases for all major events (product launches, trade shows, motor shows, etc.) Spearheads and implements selected brand/product activities, such as, but not limited to: Mall displays; Auto show sponsorships; Press conferences/ Media gatherings; Golf and other sports tournaments; Test drive activities and automotive clinics; Trade exhibits; Handles logistics, personnel requirement, cash advances/ liquidation, and other requirements for the event Closely coordinates with events supplier/s and/or organizers and ensures timely settlement of payment In-charge of safekeeping and inventory of all display modules and collaterals used Arranges media coverage on selected company events Writes feature articles and media releases on company events and products Prepares written and photo documentation of each event, which includes breakdown of expenses and number units sold; and analysis and evaluation of event Submits monthly PR media values both in print and TV, with corresponding number of press releases and share of voice together with direct competitors