This job is responsible for the creation of concepts, writing copy of all promotional requirements of ABS-CBN program launches and campaigns for network imaging.Responsibilities include but are not limited to:- Develops concepts and writes copy for program launches, specials and other promo spots for TV, radio and other media- Previews program/project material then develops concepts and writes copy of printed materials such as print ads, flyers, brochures, press kits and collaterals for program launches.- Chooses appropriate excerpts, sound bytes and audio / video for editing and production of the aforementioned promo spots.- Determines and coordinates post-production requirements of promo spots.- Initiates research for file video, music, special effects, photos and other data necessary in the production of promo material.- Proofreads final artwork before these are released to press.- Participates in brainstorming.- Assists in studio tapings or outdoor coverage requirements.- Monitors competing programs/projects.- Analyzes ratings.