Help to develop, implement and manage strong and comprehensive PR/communications and launch initiatives, which include Corporate and Product Communications program activities, auto shows, corporate sponsorships and corporate social responsibility initiatives, to enhance company and brand image among all key audiences.  Build and maintain relationships with all appropriate media, including motoring, lifestyle, business, digital, and trade media, both print and electronic.  Undertake analysis of competitor's media actions, and new market/consumer trends to help develop more proactive PR approaches. ·Actively contribute in group and team meetings to brainstorm ideas, help research, develop, plan and implement communication programs. Contribute and support internal communications, development of presentations, press releases, speeches, agency briefs and proposal documents, providing both content and material development support as required.