To plan, analyze, and create visual solutions to communications problems. They find the most effective way to get messages across in print and electronic media using color, type, illustration, photography, animation, and various print and layout techniques. Graphic artists help develop the overall layout and production design of print ads, leaflets, flyers, catalogs, websites, etc . They also assist in the design production of promotional displays, packaging, and marketing brochures, design distinctive logos for products and businesses, help develop material for Internet Web pages, interactive media, and multimedia projects. They must also be adept in programs involving video editing and the like.