S C O P E   O F   W O R K

Part 1: Background Study
I. Competitive Analysis (Manila-based)
a. Social Media and Website
II. Digital SWOT Analysis
III. Overall Business Analysis and Strategic Recommendations

Part 2: Brand Strategic Direction
I. Brand Strategy
a. Brand Design
i. Conceptualization of brand logo and other assets
ii. Creation of Brand Manual
II. Digital Marketing Strategy
b. Conceptualization and Ideation of Social Media:
i. Monthly Campaigns
ii. Tone of Voice, Design and Mood
iii. Development of Social Media Calendar (broad strokes/angles)
c. Conceptualization and Ideation of Website:
i. Content
ii. Tone of Voice, Design, Mood

Part 3 : Digital Implementation
a. Social Media Set-up (Facebook & Instagram)
b. Implementation:
i. Weekly Content Calendar (x3 postings/week) with weekly photoshoot and IG stories capture
ii. Weekly Performance Analysis

Posted On: November 20, 2018 06:40 UTC
ID: 214760631
Category: Sales & Marketing > Marketing Strategy
Skills: Branding, Branding Strategy, Facebook Marketing, Instagram Marketing, Logo Design, Social Media Marketing, Social Media Strategy, Website Development
Country: Philippines
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