A. ACCOUNT MANAGEMENT The Account Executive will handle daily coordination with assigned client. Derive and analyze the daily needs of client and be able to come up with solutions to meet their expectations. Develop pro-active activities that will improve the publicity or exceed the public relations goals of the client. Be able to develop good relationship with the account manager of the client as well as the directors involved in the account. Attendance to client meetings and selected marketing events of clients.   B. EVENT MANAGEMENT Organize, manage, and handle events that are required by the account, i.e. media activities, press lunches, press conference, etc.   C. MEDIA RELATIONS Monitor media publications on a daily basis Be able to develop good relationships with the media especially during events and media activities. Participate in press rounds to develop good relationships with the media. Write press releases about the account on a scheduled basis or as defined by a tactical plan.